Modern Healthcare: MSU Health Care launches virtual physical therapy program

BY GABRIEL PERNA 

MSU Health Care is launching a virtual physical therapy program for rural patients, the East Lansing, Michigan-based academic medical center said Tuesday. 

MSU Health Care will work with Walnut Creek, California-headquartered startup RecoveryOne on the virtual musculoskeletal program, which will be administered in conjunction with the health system’s in-person rehabilitation services. RecoveryOne clinicians will provide virtual care under the MSU branding, while the health system’s clinicians will work with patients in person.

“Physical therapy is one of the top reasons people go to a doctor … so it’s a natural fit in terms of where we can make an impact at scale while improving access to care,” said MSU Health Care Chief Innovation and Digital Health Officer Roger Jansen.

RecoveryOne Expands Executive Team to Accelerate Growth in Employer Market

WALNUT CREEK, Calif., February 16, 2022 /PRNewswire/RecoveryOne, a leading digital health innovator dedicated to improving health outcomes for recovery from musculoskeletal (MSK) injuries of all types and reducing costs, today announced the appointment of two sales leaders, Dustin Armitage and Matt Cervi.  Both executives bring their expertise within the self-insured employer market to expedite sales and influence product and growth strategy.

“With the massive increase in demand for virtual MSK solutions, we continue to expand our team to further empower more individuals with access to a lower cost, clinically-validated solution,” said Brian Harrigan, EVP, employer sales and client success of RecoveryOne. “The addition of tenured sales talent will enhance our efforts to ensure employees gain access to RecoveryOne’s solution via their employers, thereby providing them with the ability to recover from pain affordably, and on their schedule. In turn, we hope to see a reduction in absenteeism and an increase in recovery.” 

Dustin Armitage, vice president, sales, will leverage his more than 13 years of combined sales experience driving strategic opportunities and initiatives with health plan partners and large employers at such companies as Sapphire Digital (acquired by Zelis) Welltok (acquired by Virgin Pulse), and Ovia Health.   “I have dedicated my career to helping people live better lives, and after evaluating multiple solutions to achieve this, it was evident RecoveryOne is the solution I want to help bring to market,” said Armitage. “I am thrilled to be joining a team with exceptional people, culture and a crucial mission to provide access to a full-body virtual MSK solution to achieve better health outcomes.”

As Vice President, Sales, Matt Cervi will collaborate with self-insured employers to help drive utilization of the RecoveryOne solution. Previously, Cervi was at DayTwo, a Diabetes solution provider, where he expanded US market share through growth channels including health plans and health systems. Prior to DayTwo, Cervi was vice president, business development at Healthstat Inc., where he drove national sales within the Primary Care and Occupational Care Clinic Market, focusing on the customers’ needs as they pertained to wellness programs and chronic disease management, among others. “My mission has always been to help others understand the complexities of healthcare and how to solve for a constantly evolving space,” said Cervi.  “I look forward to bringing this passion to RecoveryOne while keeping top of mind the importance of individual experiences and how there is not a one-size-fits-all solution to recovery.”

Musculoskeletal diseases, such as back, knee and neck injuries, affect one out of two individuals in the U.S. The associated absenteeism and lost productivity due to painful MSK conditions results in an annual cost of around $600 billion, more than heart disease, cancer, or diabetes. In today’s competitive job market, more employers are adding wellness benefits to help with retention. RecoveryOne enables employees to access care when it’s convenient for them and includes customized care plans as well as access to behavioral health coaches to help keep employees engaged until they are fully recovered.

RecoveryOne offers a human-first approach, recognizing that no two people recover the same. Unlike competitors, the company has 200+ clinically-validated treatment pathways and 2,000+ therapeutic exercises that collectively address the entire body, providing the industry’s only complete full-body virtual MSK solution. With the addition of Armitage and Cervi, RecoveryOne will continue expanding its market share and support consumer success by providing a lower cost, more accessible and complete solution than others in this market. 

About RecoveryOne
RecoveryOne is a recovery-focused virtual physical therapy solution for employers, partners, and health plans. In reinventing MSK care delivery, we have created evidence-based programs rich in human-connected care and amplified through technology that help members from head to toe and everything in between. RecoveryOne is reimagining conventional MSK recovery by giving users a highly engaging and tailored experience that reduces costs and speeds recovery. For more information, visit RecoveryOne.com and follow us on LinkedIn.

Contact:
Sandra Katz
1-917-692-5643
Sandra@120over80mktg.com

Press Release: RecoveryOne Appoints Former SWORD Health, MDLIVE and Rally Health Executives to Senior Leadership Team

WALNUT CREEK, Calif., Dec. 20, 2021 /PRNewswire/ — RecoveryOne, a leading digital health innovator dedicated to reducing the cost and increasing health outcomes for recovery from musculoskeletal (MSK) injuries of all types, today announced the appointment of three senior leaders from SWORD Health, MDLIVE and Rally Health: Steve Collins as Vice President of Growth Marketing, Dan Lee as Vice President of Client Success and Implementation, and Jacqueline Hager as Vice President of Product. The addition of this accomplished talent from both MSK and digital health industries will accelerate sales, support customer growth and propel product innovation.

“We are deepening our bench and investments to build on the momentum of the last year, including the closure of our $33 million Series C funding in September,” said Mark Luck Olson, CEO of RecoveryOne. “We are disrupting a market that is in need of a lower cost and more accessible, yet clinically-validated, virtual musculoskeletal health solution. The addition of experienced healthcare talent will help scale our solution and product capabilities, support our customers’ growth, and enable more individuals to access the recovery they need and deserve.”

As Vice President of Growth Marketing, Steve Collins will be responsible for building brand awareness within customer accounts and developing new programs to drive enrollment. He will leverage his experience as an executive at SWORD Health and Rally Health in B2C marketing. Collins has more than 20 years of marketing leadership, driving brand and customer growth.

“I’m excited to join the RecoveryOne team and am passionate about helping people overcome their pain. RecoveryOne has the industry’s most comprehensive clinically-validated virtual solution. I look forward to partnering with our clients to drive customer enrollment and engagement, delivering value through cost reduction, better clinical outcomes and improved customer health and experience,” said Collins.

Dan Lee, Vice President of Client Success, will collaborate with health plan and other enterprise clients to help them realize their strategic vision and drive utilization of the RecoveryOne solution. Previously, Lee was Vice President of Client Success at MDLIVE where he led strategy, growth, and retention initiatives with key strategic clients, including the largest client, which also achieved the highest adoption rate in their large payer segment.  Lee has more than 20 years of digital healthcare experience working with health plans, including Anthem and Blue Cross Blue Shield plans, as well as providers and healthcare technology partners.

“I’m honored and thrilled to join this amazing team where I’ll partner with clients in executing strategies that ensure successful utilization of the RecoveryOne solution, and deliver value for our clients, which ultimately means improving the quality of life for our patients,” Lee said. “As a RecoveryOne patient myself, I’ve personally experienced the transformative value that RecoveryOne enables, and I’m excited to help organizations share this wonderful service with their members.”

Jacqueline Hager, Vice President of Product, will develop innovative products and guide development strategy using market feedback to inform product evolution. Hager has more than a decade of experience in health and wellness products and behavior change management. Hager was most recently at Rally Health where she was responsible for developing a teen and parent anti-vaping program and owning their Wellness Coaching product. Her other experience includes launching new products from idea to implementation and expanding products into new markets.

“I’m passionate about solving healthcare problems, understanding what consumers need, and then developing the technology that can help improve health,” said Hager. “At RecoveryOne, product innovation includes the whole ecosystem of care from consumers who have diverse needs to the behavioral health coaches that can motivate members.  Innovating in this environment is an exciting opportunity.”

RecoveryOne offers a human-first approach, recognizing that no two people recover the same. Unlike competitors, the company has 200+ clinically-validated treatment pathways and 2,000+ therapeutic exercises that collectively address the entire body, providing the industry’s only complete full-body virtual MSK solution. With the addition of Collins, Lee and Hager, RecoveryOne is positioned to expand into new markets and support consumer success by providing a lower cost, more accessible and complete solution than others in this market.

About RecoveryOne
RecoveryOne is a recovery-focused virtual physical therapy solution for employers, partners, and health plans. In reinventing MSK care delivery, we have created evidence-based programs rich in human-connected care and amplified through technology that help members from head to toe and everything in between. RecoveryOne is reimagining conventional MSK recovery by giving users a highly engaging and tailored experience that reduces costs and speeds recovery. For more information, visit RecoveryOne.com and follow us on LinkedIn.

RecoveryOne Names Brian Harrigan as EVP

Company Attracts Seasoned Sales Leader to Executive Team

WALNUT CREEK, Calif. (October 6, 2021) – RecoveryOne, a leading innovator in evidence-based solutions that personalize and improve the path to recovery from musculoskeletal (MSK) conditions, today announced the appointment of Brian Harrigan as Executive Vice President of Employer Sales & Client Success.

Harrigan joins RecoveryOne as the company recently completed a successful Series C funding round that resulted in a $33 million cash infusion.

In his new role, Harrigan is responsible for formulating RecoveryOne’s go-to-marketing strategy for the self-insured employer channel. He will lead efforts to develop the necessary infrastructure and build the team required to drive sales and expand program enrollment while nurturing and engaging existing clients.

Harrigan most recently served as Chief Sales Officer for Health Advocate. His considerable professional pedigree includes two decades of sales leadership roles in the healthcare industry.

“Brian is a great fit for this position,” said RecoveryOne CEO Mark Luck Olson. “His deep understanding of the marketplace will help us expand our self-insured employer client base while maintaining the high level of engagement that our clients have come to expect. His experience will be an important asset to our team as we add the employer segment to our health plan home base.”

Harrigan added, “I am excited to be a part of the RecoveryOne team. The RecoveryOne solution is a unique combination of individualized evidence-based care and innovative technology. I see such a significant need for this type of affordable solution that improves outcomes and reduces healthcare costs. It is really motivating to be part of a team that is bringing such a powerful value proposition to the market.” 

About RecoveryOne

RecoveryOne is a recovery-focused virtual physical therapy solution for employers, partners, and health plans. In reinventing MSK care delivery, we have created evidence-based programs rich in human-connected care and amplified through technology that help members from head to toe and everything in between. RecoveryOne is reimagining conventional MSK recovery by giving users a highly engaging and tailored experience that reduces costs and speeds recovery. For more information, visit RecoveryOne.com and follow us on LinkedIn.